{"id":3362,"date":"2023-11-13T08:45:17","date_gmt":"2023-11-13T07:45:17","guid":{"rendered":"https:\/\/reflectyourstyle.ch\/?p=3362"},"modified":"2025-01-16T17:09:19","modified_gmt":"2025-01-16T16:09:19","slug":"le-colorful-friday-pour-echapper-a-la-frenesie-de-consommation","status":"publish","type":"post","link":"https:\/\/reflectyourstyle.ch\/fr\/le-colorful-friday-pour-echapper-a-la-frenesie-de-consommation\/","title":{"rendered":"Le Colorful Friday \u2013 pour \u00e9chapper \u00e0 la fr\u00e9n\u00e9sie de consommation\u00a0"},"content":{"rendered":"
\n\t\t\"\"\n\t\"\"\n<\/div>\n\n\n\n

Le Colorful Friday \u2013 pour \u00e9chapper \u00e0 la fr\u00e9n\u00e9sie de consommation<\/h2>\n\n\n\n

Que ce soit via Instagram, TikTok, Youtube, ou de mani\u00e8re plus classique avec des panneaux publicitaires g\u00e9ants dans la rue : en ce mois de novembre, un d\u00e9ferlement d’offres en lien avec le Black Friday s’abat sur nous chaque jour. \u00c0 chaque coin de rue, la publicit\u00e9 est l\u00e0 pour nous dicter ce que nous sommes cens\u00e9s vouloir ou ce que nous devrions absolument avoir. Et c’est ainsi que nous achetons, souvent sur un coup de t\u00eate. Le fait de savoir si nous avons r\u00e9ellement besoin de ces biens n’est finalement qu’une question secondaire. \u00c0 l’oppos\u00e9, le Colorful Friday nous invite \u00e0 \u00e9chapper \u00e0 cette fr\u00e9n\u00e9sie consum\u00e9riste. Tu d\u00e9couvriras ici ce qu’est exactement le Colorful Friday ainsi que des conseils utiles.<\/strong><\/p>\n\n\n\n

Initi\u00e9 par Fashion Revolution<\/a>, le Colorful Friday prend le contre-pied du Black Friday et de Black November. L’accent n’est pas mis sur la consommation \u00e0 outrance, mais sur le plaisir de prendre des d\u00e9cisions d’achat en connaissance de cause. En Suisse, environ 80 marques et magasins y participent cette ann\u00e9e. Nous avons parl\u00e9 avec Jamil de Fashion Revolution et avons recueilli des explications et des conseils \u00e0 ce sujet.<\/p>\n\n\n\n

Black Friday, quel est le probl\u00e8me?<\/h2>\n\n\n\n

Jamil <\/em>: Notre consommation de fast fashion est effarante. 40 % des v\u00eatements ne sont jamais port\u00e9s ou seulement 1 \u00e0 4 fois ! Parmi ces v\u00eatements port\u00e9s bri\u00e8vement, moins de 20 % trouvent leur chemin vers une fili\u00e8re de recyclage. Dans toute la Suisse, ce sont donc 1’000 tonnes de v\u00eatements par semaine qui finissent \u00e0 la poubelle. De plus, selon une r\u00e9cente \u00e9tude men\u00e9e par K-Tipp, 30 % ( !) de la marchandise vendue dans les magasins de mode en Suisse est directement envoy\u00e9e \u00e0 l’usine d’incin\u00e9ration.
Cela signifie qu’il y a une surabondance flagrante de l’offre et une situation o\u00f9 les prix sont pouss\u00e9s \u00e0 la baisse sur le march\u00e9. Les consommatrices et les consommateurs sont incit\u00e9s \u00e0 acheter encore plus lors du Black Friday. Or, cette consommation suppl\u00e9mentaire n\u00e9cessite des ressources naturelles et repose sur une main-d’\u0153uvre bon march\u00e9.<\/p>\n\n\n\n

Comment r\u00e9sister aux nombreuses tentations ?<\/h2>\n\n\n\n

Jamil<\/em> : Stop before you shop!<\/strong>
L’achat d’articles issus de la fast fashion est similaire \u00e0 la consommation de fast food : un plaisir imm\u00e9diat g\u00e9n\u00e9r\u00e9 par des hormones du bonheur, appel\u00e9es dopamine, qui se lib\u00e8rent dans l’organisme. A l’instar de la sensation de sati\u00e9t\u00e9 qui ne dure pas longtemps apr\u00e8s avoir aval\u00e9 un hamburger, le plaisir ressenti en achetant de la fast-fashion de mauvaise qualit\u00e9 est tout aussi \u00e9ph\u00e9m\u00e8re. On peut certes se r\u00e9jouir \u00e0 court terme de sa nouvelle acquisition, mais rapidement, les d\u00e9fauts commencent \u00e0 faire leur apparition. Et puisque les produits sont si bon march\u00e9, il suffit d’en commander de nouveaux.
Mais ceci n’est pas une fatalit\u00e9. Savais-tu que sur le long terme, le fait de choisir un v\u00eatement de qualit\u00e9 et d’en prendre soin<\/a> produira davantage de dopamine ? Garde \u00e7a \u00e0 l’esprit avant de t’empresser d’acheter un nouveau v\u00eatement.<\/p>\n\n\n\n

En quoi le Colorful Friday est-il plus amusant ?<\/h2>\n\n\n\n

Jamil <\/em>: Le plaisir procur\u00e9 par un achat est de courte dur\u00e9e et ne nous rend pas heureux sur le long terme. De fait, en poss\u00e9dant moins de choses<\/a> mais en privil\u00e9giant celles qui nous sont ch\u00e8res, notre bien-\u00eatre s’am\u00e9liore sur la dur\u00e9e. Le plaisir de s’offrir quelque chose en toute conscience, d’int\u00e9grer une nouvelle tenue favorite dans notre garde-robe et de ne pas ressentir de frustration apr\u00e8s un achat pr\u00e9cipit\u00e9 – tous ces plaisirs, petits ou grands, nous pouvons les vivre gr\u00e2ce au Colorful Friday.
Le Colorful Friday permet en outre aux boutiques de se positionner positivement et nous offre deux alternatives plus int\u00e9ressantes : soit de ne rien acheter du tout, soit d’acheter des v\u00eatements conform\u00e9ment \u00e0 nos valeurs.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Tu trouveras la liste des magasins et des marques participants ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvre ce qu’est cette r\u00e9ponse color\u00e9e au Black Friday et quels conseils le Color Friday a \u00e0 t’offrir. <\/p>\n","protected":false},"author":5,"featured_media":3366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[56,58,51,54,55],"class_list":["post-3362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas-fr","tag-rewear-fr","tag-slowfashion-fr","tag-fairshopping-fr","tag-reduce-fr","tag-repair-fr"],"acf":[],"yoast_head":"\nLe Colorful Friday \u2013 pour \u00e9chapper \u00e0 la fr\u00e9n\u00e9sie de consommation\u00a0 - reflect your style<\/title>\n<meta name=\"description\" content=\"Le Colorful Friday nous aide \u00e0 \u00e9chapper \u00e0 la fr\u00e9n\u00e9sie de consommation. 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